One day I was sitting and pondering of new ways to motivate my clients. Many group fitness studios and personal trainers run “Biggest Loser” weight loss challenges in order to motivate their clients to stick with their training and nutrition plan. I wanted to do the same, only I wanted mine to be different, and wanted to attract more people than just my current clientele. Thinking about how my challenge could be different than any other challenge out there, I came up with an idea that could be a win/win for both my business and my clients. Why not offer an online fat blast challenge that not only includes a 4-week “fat blasting” meal plan, but also access to my online training app for the month? I would charge a small fee to enter the challenge for the 4 weeks, as this would intrigue more people to sign up, due to less financial commitment. I figured it wouldn’t take a lot of my time to set up a few training programs in my Trainerize website, and then use the amazing “Copy” feature in Trainerize to add them to each of my “Fat Blasters” accounts.
Looking at this from a business woman’s perspective, I thought this could get people used to using my online training programs for the month, and hopefully once the month was over, they would love it so much, that they would want to sign up as paying customers.
How did it work out?
Due to the fact that I am a horrible procrastinator (I’m working on this!), I only left myself 6 days to market the challenge; however, within those 6 days I was able to get 50 people signed up! I only charged $30 per person, and thanks to social media and email marketing, my plan was put into play nicely. I had many local challengers, but also because this was all through online training, I had many people from all over the world sign up, too!
I hope this article was helpful for you, if you are struggling to keep clients motivated, and are looking to gain new clients for online training.
By Michelle Roots, Resident Fitness Expert for Trainerize
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