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Top 5 Ways to Improve Brand Awareness for Your Personal Training Business

With the current boom of gyms, personal trainers, and group fitness classes at every corner, and many more people becoming personal trainers, it becomes hard to define a niche to make your own brand stand out. The key to marketing your business to bring in new clients, as well as keeping new clients, comes down to building brand awareness. Look at big brands such as Nike, Apple, and Starbucks for example–when you see their logo you know right away what company that logo is associated with: this is brand awareness. Now think to yourself, when people see your logo or hear your company name, do...

Time Management: How to Balance Time Between Online & In-Person Clients

Time Management: How to Balance Time Between Online & In-Person Clients One of the most difficult, but most important tasks of a personal trainer is learning how to balance time efficiently and effectively. You have to learn how to maximize every hour in a work day, so you are not only making maximum dollar possible, but also making sure all clients are taken care of whether they are in your facility, or across the world. If you are reading this, you are probably a trainer who is looking for tips on how to increase revenue, but better manage your time so you are not stuck in a rut of just...

3 Ways to Turn Interested People Into Paying Clients

Sales not as high as you thought they would be? Wondering what you are doing wrong? Trainers, how are this month sales going so far? Do you feel you could have made more online personal training sales over the past few weeks? Do you feel you already did a lot of marketing and set yourself up for success for this year, but just haven’t had any bites from new clients for your new programs? Many times in the past I have worked very hard to create a special program, or put a lot of effort into marketing, only to find that although a lot of people are interested, no one signs up. This can be very...

5 Creative Ways to Grow your Online Fitness Business

Give your training an extra boost and invest in these 5 creative growth tips, straight from our training experts. 1. Ask for testimonials from current online or in-person clients Use your current clients, either the online, or the in-person ones to promote your business. Most clients are happy to write a little testimonial if you have helped them meet a weight loss or fitness goal. You could create a personalized social media message for them to send out, share before and after pictures or positive testimonials. It’s very likely these will catch the attention of other people and this could...

Running a Group Fat Loss Challenge to Attract New Clients

One day I was sitting and pondering of new ways to motivate my clients. Many group fitness studios and personal trainers run “Biggest Loser” weight loss challenges in order to motivate their clients to stick with their training and nutrition plan. I wanted to do the same, only I wanted mine to be different, and wanted to attract more people than just my current clientele. Thinking about how my challenge could be different than any other challenge out there, I came up with an idea that could be a win/win for both my business and my clients. Why not offer an online fat blast challenge that not...

5 Ways to Promote and Sell Online Training With Pictures and Videos

People won’t understand how easy it is until you show them! Here’s how you can promote and sell more online training with pictures and videos. These days, it seems that almost everyone is on board with technology. I figured this out when even my parents started following me on Instagram and sending me Tweets instead of calling me! In a “tech-savvy” world you think it would be easy to sell online training, because, well, let’s face it–there are very few times throughout the day when we don’t have our smartphone at our side, right? I know I’m guilty of it. Converting the tech skeptics What...

5 Tips to Get the Most out of Your Personal Training Services

From our experience here at Trainerize, we know that personal training is most effective when combined with the engagement and tracking that come from using a fitness app, such as Trainerize . There are a few reasons why–like transparency between the trainer and client, and the accountability that is put on both the trainer and client to stay committed, and on track. Since we want you get the most value possible from your Trainerize trainer, we’ve provided a few tips below to get the most out of your personal trainer services. 1. Stay more accountable with a personal trainer Training with a...

Success Story: Jonathan, Founder EvolutionU Fitness

How did you let your clients know that you were doing professional meal planning now?

I let my clients know that I added meal planning to my personal training services through e-mail, including a link to Evolution Nutrition to get more information. Up to that point, I was handcuffed to only giving general nutrition advice, as trying to create specific, tailor-fit programs was not only not my specialty, but also time-consuming.*

How do you price it?

I price the meal planning at $60 per month as an a la carte option. It is included at no additional cost as part of...

Success Story: Kelsey, Founder HiitBurn

How did you let your clients know that you were doing professional meal planning now?

We sell fitness products online, and use Facebook advertising to reach new clients. We also sell fitness programs and nutrition plans through email marketing and other social media channels, like Instagram.*

How do you price it?

We are testing different ways to use Evolution Nutrition, but have used it to build custom plans for clients, selling those between $79-99.*

What results are you seeing for your business?

Evolution Nutrition has been an...

Success Story: Josh, Certified Holistic Nutritionist

How did you let your clients know that you were doing professional meal planning now?

Five years ago I recognized a gap in my clients nutrition. With time, I started instructing members as well as trainers to reach a larger audience. Now I'm working as a Nutrition manager and am in the process of integrating a nutrition program into all of our health clubs. One thing I learned over the years is nutrition requires consistent accountability and clients need to be sat down in a private setting away from the gym floor on regular basis to ensure success.*

How do you price it?...