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How to win in 2017 (Hint: Start keeping score.)

New Year’s resolutions don't work. They actually make things worse. How? If you feel the need to make one, it’s probably to create a big change in your life, and that's not easy. If you don’t prepare yourself, put a system in place to change your behavior, and have the support to sustain your commitment, you’re likely to fall short. Then you'll feel like a loser, even more helpless to make the kinds of changes you want in your life or your business. Yet the self-improvement instinct still shows up this time each year. We have four fresh seasons ahead – this year, can we get closer to what we really want? Well, instead of making a grandiose, high-pressure resolution that's likely to backfire, what if you committed to making a small change that could actually transform your outlook every day? I’ve been thinking about gratitude since Thanksgiving. Last week I was looking for something to listen to while working out, and I stumbled upon an interview with UJ Ramdas on The Bulletproof Executive podcast. Ramdas publishes The Five-Minute Journal , which prompts you to write down your thoughts every day around a few specific ideas (I’m not giving away anything that wasn’t covered in the podcast.) It was a thought-provoking interview and it spurred me to make a different kind of resolution for 2014.

Three simple steps to new clients

Do you remember the excitement you felt when you decided to become a fitness professional? What drew you to this calling? For many it was the opportunity to help other people improve their lives in a significant way, while also making a good living. The truth is, you can’t succeed at the first part – helping people enjoy better healthy everyday – if you don’t excel at finding and retaining clients. After all, this is a business, right? To make it viable you must earn enough money to be able to do the things you want in life, without constantly worrying about where your next client is coming...

Fitness professional? What’s your X factor?

It’s more critical than ever to have an online presence – a brand -- that validates you and your services, as we discussed in this post. https://www.evolutionnutrition.com/blog/2013/10/21/instantly-improve-brand-fitness-professional/ But branding is about more than having a color-coordinated website and posting a sign in the gym. Sure, you have to do those things, but they are not enough today. Here’s a key distinction: Presenting your brand isn’t a one-time event. It’s an ongoing process through which you, as a fitness professional, continually demonstrate the unique value you deliver to...

Success Story: Utenge, Founder TureBodyWellness

How did you let your clients know that you were doing professional meal planning now?

We have always done meal planning, which centered on teaching clients about proper nutrition, quality whole food options, caloric intake, and how to understand macronutrients and macronutrient ratios. However, creating detailed meal plans have always been very labor intensive so we often times used general guidelines for the majority of clients for the caloric and macro intakes and created detailed plans when necessary (eg bodybuilding/figure competition clients, sport specific athletes, clients...

Tap into Your Full Online Training Potential with Corporate Fitness Training

I am sure this past year you have been working hard to build your network of online training clients. Are you having trouble getting regular paying clients who are committed to your online training system and continue to add to your income each month? I have some advice for you! With small group training as one of the rising fitness trends of this past year and combined formats for group fitness classes as a trend of 2016 (according to ACE ), it’s time to explore new ideas to grow your business. Enter corporate fitness training. Learn how advertising your services to local businesses will...

Top 5 Ways to Improve Brand Awareness for Your Personal Training Business

With the current boom of gyms, personal trainers, and group fitness classes at every corner, and many more people becoming personal trainers, it becomes hard to define a niche to make your own brand stand out. The key to marketing your business to bring in new clients, as well as keeping new clients, comes down to building brand awareness. Look at big brands such as Nike, Apple, and Starbucks for example–when you see their logo you know right away what company that logo is associated with: this is brand awareness. Now think to yourself, when people see your logo or hear your company name, do...

Time Management: How to Balance Time Between Online & In-Person Clients

Time Management: How to Balance Time Between Online & In-Person Clients One of the most difficult, but most important tasks of a personal trainer is learning how to balance time efficiently and effectively. You have to learn how to maximize every hour in a work day, so you are not only making maximum dollar possible, but also making sure all clients are taken care of whether they are in your facility, or across the world. If you are reading this, you are probably a trainer who is looking for tips on how to increase revenue, but better manage your time so you are not stuck in a rut of just...

3 Ways to Turn Interested People Into Paying Clients

Sales not as high as you thought they would be? Wondering what you are doing wrong? Trainers, how are this month sales going so far? Do you feel you could have made more online personal training sales over the past few weeks? Do you feel you already did a lot of marketing and set yourself up for success for this year, but just haven’t had any bites from new clients for your new programs? Many times in the past I have worked very hard to create a special program, or put a lot of effort into marketing, only to find that although a lot of people are interested, no one signs up. This can be very...

5 Creative Ways to Grow your Online Fitness Business

Give your training an extra boost and invest in these 5 creative growth tips, straight from our training experts. 1. Ask for testimonials from current online or in-person clients Use your current clients, either the online, or the in-person ones to promote your business. Most clients are happy to write a little testimonial if you have helped them meet a weight loss or fitness goal. You could create a personalized social media message for them to send out, share before and after pictures or positive testimonials. It’s very likely these will catch the attention of other people and this could...

Running a Group Fat Loss Challenge to Attract New Clients

One day I was sitting and pondering of new ways to motivate my clients. Many group fitness studios and personal trainers run “Biggest Loser” weight loss challenges in order to motivate their clients to stick with their training and nutrition plan. I wanted to do the same, only I wanted mine to be different, and wanted to attract more people than just my current clientele. Thinking about how my challenge could be different than any other challenge out there, I came up with an idea that could be a win/win for both my business and my clients. Why not offer an online fat blast challenge that not...

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