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Personal trainer? Hack your way to success

We’ve all been told we won’t get anywhere without ‘hard work.’ That you have to be willing to knuckle down and put your nose to the grindstone, work longer hours and out-hustle your competitors. The essence of the American rags-to-riches story is this: You can never quit. Yet there are times when it makes complete sense to quit, like when a technological innovation provides a massive short cut ; https://www.evolutionnutrition.com/ or when what you’re doing is just not yielding the results you want. Then you’d be crazy to continue, right? Hard work is stupid if you’re not getting anywhere...

Build More Brand Awareness with a Custom Branded Fitness App

The Trainerize app is for training online clients–it’s easy to customize the app and matching website by adding company logos, as well as personalized welcome and exercise videos. The only thing that has been missing is when your clients search for your app in the App store or click on it from their phone screen, they would see the Trainerize logo. As a business, the more people see your logo and company name the better! We want clients (and future clients) to see our logo and associate that with training and health. I have a custom branded fitness app for my training studio, and clients have...

Increase Client Accountability by Adding Workouts to their Schedule

One of the hardest aspects of training clients online is holding them accountable to their workouts and motivating them from afar. With in-person training, this can even sometimes be a struggle, even when you are seeing your clients face-to-face! The way I look at it with my in-person clients, is that I have a one hour session with them to get in their head, try to connect with them, and figure them out, so I can figure out which of my motivation techniques to use on them. (I have a whole bag of tricks!) Finding a Way to Increase Client Accountability Every client is different, and finding...

Benefits of Using an Online Trainer

You’re skeptical about this new “online personal training” idea. Well, we’re here to tell you that the benefits of an online personal trainer vastly outweigh the disadvantages. With upsides like the cost-effectiveness and real, trackable results, there’s no reason why you shouldn’t give it a shot! Here are a few more advantages, listed in detail, on why all those busy people who say they don’t have time to go to the gym, should stop complaining and get themselves matched up with an online personal trainer. Workout on your own schedule Since the workout sessions aren’t done in person, you can...

How to win in 2017 (Hint: Start keeping score.)

New Year’s resolutions don't work. They actually make things worse. How? If you feel the need to make one, it’s probably to create a big change in your life, and that's not easy. If you don’t prepare yourself, put a system in place to change your behavior, and have the support to sustain your commitment, you’re likely to fall short. Then you'll feel like a loser, even more helpless to make the kinds of changes you want in your life or your business. Yet the self-improvement instinct still shows up this time each year. We have four fresh seasons ahead – this year, can we get closer to what we really want? Well, instead of making a grandiose, high-pressure resolution that's likely to backfire, what if you committed to making a small change that could actually transform your outlook every day? I’ve been thinking about gratitude since Thanksgiving. Last week I was looking for something to listen to while working out, and I stumbled upon an interview with UJ Ramdas on The Bulletproof Executive podcast. Ramdas publishes The Five-Minute Journal , which prompts you to write down your thoughts every day around a few specific ideas (I’m not giving away anything that wasn’t covered in the podcast.) It was a thought-provoking interview and it spurred me to make a different kind of resolution for 2014.

Three simple steps to new clients

Do you remember the excitement you felt when you decided to become a fitness professional? What drew you to this calling? For many it was the opportunity to help other people improve their lives in a significant way, while also making a good living. The truth is, you can’t succeed at the first part – helping people enjoy better healthy everyday – if you don’t excel at finding and retaining clients. After all, this is a business, right? To make it viable you must earn enough money to be able to do the things you want in life, without constantly worrying about where your next client is coming...

Fitness professional? What’s your X factor?

It’s more critical than ever to have an online presence – a brand -- that validates you and your services, as we discussed in this post. https://www.evolutionnutrition.com/blog/2013/10/21/instantly-improve-brand-fitness-professional/ But branding is about more than having a color-coordinated website and posting a sign in the gym. Sure, you have to do those things, but they are not enough today. Here’s a key distinction: Presenting your brand isn’t a one-time event. It’s an ongoing process through which you, as a fitness professional, continually demonstrate the unique value you deliver to...

Success Story: Utenge, Founder TureBodyWellness

How did you let your clients know that you were doing professional meal planning now?

We have always done meal planning, which centered on teaching clients about proper nutrition, quality whole food options, caloric intake, and how to understand macronutrients and macronutrient ratios. However, creating detailed meal plans have always been very labor intensive so we often times used general guidelines for the majority of clients for the caloric and macro intakes and created detailed plans when necessary (eg bodybuilding/figure competition clients, sport specific athletes, clients...

Tap into Your Full Online Training Potential with Corporate Fitness Training

I am sure this past year you have been working hard to build your network of online training clients. Are you having trouble getting regular paying clients who are committed to your online training system and continue to add to your income each month? I have some advice for you! With small group training as one of the rising fitness trends of this past year and combined formats for group fitness classes as a trend of 2016 (according to ACE ), it’s time to explore new ideas to grow your business. Enter corporate fitness training. Learn how advertising your services to local businesses will...

Top 5 Ways to Improve Brand Awareness for Your Personal Training Business

With the current boom of gyms, personal trainers, and group fitness classes at every corner, and many more people becoming personal trainers, it becomes hard to define a niche to make your own brand stand out. The key to marketing your business to bring in new clients, as well as keeping new clients, comes down to building brand awareness. Look at big brands such as Nike, Apple, and Starbucks for example–when you see their logo you know right away what company that logo is associated with: this is brand awareness. Now think to yourself, when people see your logo or hear your company name, do...

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