Where is your business now? First you have to know where you are, right? Any small business can benefit from a SWOT analysis . This is a simple way to determine your competitiveness, and can serve as the foundation for your roadmap. It doesn’t take much time and it’s well worth doing, wherever your business is at right now.
It used to be essential for every business owner to have a business plan , which would outline your concept, financial requirements and so on. Having a forward-looking strategy is a must for any personal trainer (or any business owner) but is the old-school business plan really necessary any more? Things happen much faster now. By the time you create a comprehensive business plan, it could well be obsolete. Innovation happens overnight, and you have to be prepared to adapt. Whatever size your business, you still need strategic direction, but more than a plan, you need a roadmap to the destination you have in mind, and the flexibility to adjust as you go.