Blog

Error message

  • Notice: Undefined index: rsCode in registration_block() (line 493 of /var/www/home/sites/all/modules/custom/evo_blocks/evo_blocks.module).
  • Notice: Undefined index: rsCode in registration_block() (line 493 of /var/www/home/sites/all/modules/custom/evo_blocks/evo_blocks.module).
  • Notice: Undefined index: rsCode in registration_block() (line 493 of /var/www/home/sites/all/modules/custom/evo_blocks/evo_blocks.module).
  • Notice: Undefined variable: newsletter in evo_news() (line 655 of /var/www/home/sites/all/modules/custom/evo_blocks/evo_blocks.module).

Exploration of Ancient Grains: A Journey Back in Time

There has been a rise in the popularity of ancient grains in recent years, due largely to increased incidences of food sensitivities and the population’s desire to become healthier. In addition to offering a higher amount of nutrients and protein than other grains, ancient grains (also called heritage grains) are delicious in taste and can be added to a variety of meals. Ancient grains and seeds have retained their nutritional value and rich taste in part because they have been relatively untouched by modern plant science. "Grains" such as quinoa, amaranth, teff, spelt and Kamut are called "ancient" because

EN Weekly Blog Giveaway Rules

General Sweepstakes Rules. No purchase necessary. Making a purchase will not increase your chances of winning. Void where prohibited or restricted by law. Federal, state and local laws, rules and regulations apply. Unless otherwise specified by Evolution Nutrition, these rules cover all contests, sweepstakes and promotions for the brand. These rules may be superseded by separate specific rules for major contests, sweepstakes or promotions conducted by the brand or its sponsors. Eligibility. Unless otherwise specified, contests and sweepstakes offered only to legal U.S. residents 18 years of age or older at the time of entry. Immediate families or members of the same households of such individuals are not eligible. Proof of age, identity and eligibility must be furnished to brand upon request.

To Eat or Not To Eat the Whole Egg

There has been so much information out in recent years about the dangers of eating the “whole egg”. My goodness, we’ve been eating them since the beginning of time and now the egg is most definitely getting a bad rap. Studies have been warning us for some time of elevated cholesterol levels, plus the ever present plaque build-up in the coronary arteries because of the yolk inside the egg. This information has driven people, even grown men to limit or halt all together the eating of the egg or now just consuming the egg white! Egg white omelets are an option at any heart-healthy restaurant and you can now go into any McDonalds and order an Egg White Delight McMuffin—now don’t even get me started! More research to the rescue: There’s now new studies that may have many going back to the good old days of whole eggs with bacon in the mornings for breakfast. The latest studies have found

How to be the agile personal trainer

About three weeks after a new iPhone comes out, anticipation begins building for the next model, until eventually it happens all over again. This is the pace of business now, competition is heightened and changes come quickly and continuously. This is true not only in technology, but in markets for services such as personal training, where leading-edge providers are blending education, tracking and improved accountability into their offerings – and attracting more clients. We’ve discussed the innovation imperative in previous posts. In this fast-paced market, your clients (especially the ones who are likely to stay clients for a long time) have been conditioned to constantly expect new and better things from you. They are looking to you for expert guidance in every aspect of fitness; mental and nutritional, as well as physical.

How to position yourself as the trusted advisor

Your opportunity is to position yourself as a trusted advisor. In this capacity you tend to retain existing clients longer, and you are more attractive to prospective clients. So how do you earn and maintain that trust as the known fitness expert in your market – a market that is continually evolving with new and innovative products and services?

Why you don’t need a business plan

It used to be essential for every business owner to have a business plan , which would outline your concept, financial requirements and so on. Having a forward-looking strategy is a must for any personal trainer (or any business owner) but is the old-school business plan really necessary any more? Things happen much faster now. By the time you create a comprehensive business plan, it could well be obsolete. Innovation happens overnight, and you have to be prepared to adapt. Whatever size your business, you still need strategic direction, but more than a plan, you need a roadmap to the destination you have in mind, and the flexibility to adjust as you go.

Where is your business now?

First you have to know where you are, right? Any small business can benefit from a SWOT analysis . This is a simple way to determine your competitiveness, and can serve as the foundation for your roadmap. It doesn’t take much time and it’s well worth doing, wherever your business is at right now.

Think like an owner | Create your own social memes

Whether you are a natural-born entrepreneur or not, with enough desire you can become a more successful one. Here's the key: Think like a business owner, not just an operator. Someone operating a business proceeds as we were taught to in school: You do do what you are told to do and follow the manual step-by-step. The owner throws out the manual. Rocks the boat. Takes the bull by the horns. Moves mountains to create value where there was none. If that sounds like nothing but a mindset, you’re right. It’s the mindset of looking around at all the objects, systems, people and other resources in the world, and intentionally hacking what already exists into something that yields unique new value. Steve Jobs mastered this. For the rest of us it’s a matter of finding a way to live the life we want by exchanging something of value with our clients. We get frustrated when we run into constraints, like: not enough clients fierce competition not the right skills not enough time lack of a compelling offer As the list goes on it begins to sound like what it really is -- a bunch of excuses. Whatever challenge you are facing today, type it into the Google search box and get to work. The only constraint today is a lack of resourcefulness.

Cardio Versus Weight Training to Lose Weight

Now that the New Year is almost upon us, I’m sure that a lot of people will be turning their attention to the weight scale. That’s right, after the Thanksgiving feast and all the Christmas goodies, the unwanted pounds over that 4 week period have slowly crept their way back on and it seems the older we get, the harder it is to get those unwanted pounds off! So now of course you’re going to see a mega number of people at the local gyms and YMCA’s on January the 2nd as usual. Now I won’t get into the number of people who will participate in a fitness program for 6-8 weeks then go back to their old habits. That will have to be another article. What I will discuss is something that

Email marketing is far from dead: Five keys to connecting with your prospects and clients

How many emails land in your inbox per day? Fifty to 100 or more? Why so many? Because email still works as a marketing tool. We can’t resist an incoming message addressed specifically to us – it rings a bell in our brain that this could be something great (even if it rarely is). As a personal trainer and owner of your own business, how do you make this channel to your clients work for you? It’s a crowded and noisy channel for sure, but as we’ve discussed in regard to social media, if you habitually provide value in your communications – something relevant or funny – people will look forward to your messages and not automatically delete them or send them straight to the spam folder. By presenting yourself as a trustworthy and helpful brand, you earn the right to occasionally slip in your sales pitch. So how do you do this? Send a regular email newsletter? This is a great way to stay connected with your clients and prospects by including tips and techniques, reminders, and updates on products and services that may be of interest to them.

Five best practices for personal trainers on Facebook

Teens are leaving Facebook in droves, and it’s no surprise. Once something becomes popular with their parents, the only honorable thing for a teenager to do is abandon ship. Hanging around would be uncool. They might be still using it for its instant-messaging capabilities, but otherwise Facebook is yesterday’s news among young people. This has a lot of marketing people wringing their hands and wondering where they should go next to reach teen to 20-somethings: Instagram, Pinterest? Someplace that no one has even heard of yet?

Work smarter to help your clients eat smarter

There are no magic short cuts to success, for you or your clients. But you can save yourself a lot of time, energy and effort by following the clues left by successful people. Think about it: Whether you’re trying to grow your clientele or follow the ideal diet, it’s mainly about organization. To achieve your goal, you have to do the right things, in the right order, at the right time. Sure, some people get there through sheer luck, or they inherit everything required, genetically or financially. But if we don’t find the right path to follow, most of us risk years of bumbling before we reach the destination we have in mind, whether it’s sleek fitness, or a thriving business. Often you just don’t have enough knowledge: How do I negotiate a lease? What’s the correct ratio of protein when I’m working out and want to add muscle? Even when you know the right thing to do, it’s not easy to execute and do it. Food in particular can defeat willpower, because there are often emotions attached. They feed cravings, and pretty soon your willpower crumbles.

Pages